Build Your Business Foundation First.
Most new business owners jump straight into marketing before their business is ready to handle it. Customers find them, get confused, and leave. Let’s fix that first.
Why Good Businesses Struggle Before They Even Start
Marketing Before Foundation
Running ads before your website, inquiry process, or lead handling is set up is money wasted. You drive traffic to a dead end.
Disconnected Systems
Spreadsheets, sticky notes, and disconnected tools create bottlenecks that kill growth. Every hour spent on admin is an hour not spent on revenue.
No Process for Leads
What happens when someone inquires? If the answer is ‘it depends,’ you’re losing customers you already paid to attract.
The 5 Business Foundations You Need
Before you actively market your business, these five foundations need to be in place. Miss one and you will feel it.
Foundation 1: Professional Business Identity
Domain name, professional email, email signature, consistent contact information, and basic brand consistency. Small credibility gaps make potential customers hesitate and walk.
Foundation 2: Digital Presence
Website, Google Business Profile, social media profiles, consistent information across platforms, clear service descriptions, and a contact mechanism that actually works.
Foundation 3: Simple Systems
What happens when someone contacts you? Where is customer data stored? Who follows up? How are invoices handled? These questions need answers before growth, not after.
Foundation 4: Consistent Delivery
Lead generation is pointless if you cannot consistently fulfill orders or services. Customer onboarding, SOPs, checklists, and communication expectations must exist before you scale.
Foundation 5: People and HR Basics
When to hire, employee vs. contractor distinctions, onboarding documentation, roles, and basic policies. Getting this wrong early creates expensive problems later.
Foundation 5: People and HR Basics
When to hire, employee vs. contractor distinctions, onboarding documentation, roles, and basic policies. Getting this wrong early creates expensive problems later.
Are You Ready to Market?
Run through this checklist before spending another dollar on advertising.
Can people find me online?
Do I look credible when they find me?
Can someone easily contact or buy from me?
Do I have a process for handling new leads?
Can I consistently deliver what I'm selling?
Are my basic tools and systems connected?
Do I know what happens from first inquiry to completed service?
Could someone else understand how my business operates?
Small Business Launcher Package
We help you establish the operational and digital foundation of your business so you can focus on actually running and growing it.
What's Included
Discovery Consultation
We start by understanding your business, your goals, and what currently exists (or doesn't).
Foundation Audit + Report – $400
A structured review of your digital presence, systems, and processes, followed by a clear written report outlining what’s missing and what should be addressed next.
Stakeholder Interviews
We speak with you and, where applicable, key people in your business to identify gaps in operations, communication, and fulfillment.
Business Identity Setup
Professional email domain, email signature, Zoom branding, and consistent contact information across platforms.
Digital Presence Build
Google Business Profile setup, website or landing page, and social media business profiles configured correctly.
Systems and Process Setup
We build the essential operational processes your business needs to receive, manage, and fulfill customer work.
Small Business Launcher
Phase 1: Foundation & Roadmap
What’s Included
- Discovery Consultation
- Audit + Report
- Stakeholder Interviews
- Business Identity Setup
- Digital Presence Build
- Systems and Process Setup
- Roadmap Report
What Comes Next
Your Small Business Launcher Journey.
Whether you’re just starting out or running an established operation, Exsento has a package structured to your size and complexity. Each tier includes a discovery consultation, a formal audit, and a retainer pitch to map out next steps.
Your Small Business Launcher Journey
Free Discovery Call
$400
Foundation Audit + Report
A clear audit and roadmap outlining what needs attention and what comes next.
90-Day Implementation Retainer
Turn the roadmap into action with hands-on implementation and operational support.
$1,200 per month for 40 hours of support, for 3 months.
Additional hours quoted separately.
Maintenance Support Plan
Support may include minor website updates, social media content, process management, email management, and administrative support.
Ready to Build a Stronger Business Foundation?
Start with a free discovery call and find out what your business needs next.
Medium Enterprise
$2,400
Audit & Report
5 Key Stakeholder Interviews
Discovery Consultation
Tool Deep Dive
Detailed Report Out
Fix Issues: Process, People & Systems
90 Day Fixer Upper Retainer Pitch
90 Day Fixer Upper Retainer available for $1,200 / 40 hrs
Large Enterprise
$4,800
Audit & Report
10 Key Stakeholder Interviews
Discovery Consultation
Tool Deep Dive
Detailed Report Out
Fix Issues: Process, People & Systems
90 Day Fixer Upper Retainer Pitch
90 Day Fixer Upper Retainer available for $1,200 / 40 hrs
What Makes Exsento Different?
Fractional Commitment, Real Results
You get expert-level operations and HR support without the cost of a full-time hire. The expertise is real. The commitment is sized to match your stage.
Systems + People + Process
We look at all three together. Most consultants fix one and ignore the other two. We build a foundation that works as a whole.
Built for Small Businesses
We understand the realities and financial constraints of starting a business. The Small Business Launcher is designed to provide practical, hands-on support at a stage when getting the foundation right matters most.
Done-For-You Support or Done-For-You
We handle the foundational setup and implementation so you don’t have to spend hours researching tools, figuring out platforms, or trying to build everything yourself.
Clear Deliverables Every Step
No ambiguity. You receive a report, a roadmap, and set deliverables so you know exactly what you are getting and when.
Book Your Small Business Foundation Consultation
Find out what your business already has, what’s missing, and what needs to be put in place before you spend more time or money trying to grow it. One conversation. Clear answers.
No obligation. No sales pressure. Just clarity on where your business stands.